SEO stands for search engine optimization. It is the process of acquiring traffic (visitors) to your website from the organic,or natural listings on search engines.
Prospects Are Searching For You.
If you have a local business, you need geographically-relevant traffic to your site that will help your business to reach the target customer demographic in your market. There could be any number of potential clients in your area that may not know you exist. Local SEO can close the gap between you and thousands of prospective customers within a several mile radius, through specifically targeted key phrases to help boost local rankings. Local companies can promote their business by bringing together Google search, Google maps and a Google+ page for content that will enable customers to find you across all platforms.