The customer has more power in the marketing relationship than ever before. They want to hear from you on their terms, when and where they want. And increasingly, the where is social media. If you understand who your audience is, and what content will resonate with them, what action you want them to take, you will make great social strides in this digital world.
Social media boosts your site’s SEO
Part of what makes things like Twitter and Facebook marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?
Social media doesn't exist just to spread a brand message, it's also an important medium for listening. Through social listening, marketers can identify major trends and product keywords in their industries. For instance, knowing those keywords can help marketers identify which social platforms are more popular for a target audience. With that information, they can make smarter decisions about where to spend their money and which products or services to promote on each platform.